Making reading and writing cool

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Jamie Johnson is a seriously gifted footballer capable of going all the way. But after his dad walks out on them, Jamie and his mother are forced to move, meaning Jamie has to start at a new school.

At school he needs to deal with bullying. At home, he has to deal with the absence of his dad. And, within himself, he must deal with his temper problems.

But put him on that pitch and he has something extraordinary.

With the help of his granddad Mike and his friends, including his best friend Jack (Jacqueline) who is an inspirational leader, who knows, he might just get there…

  • Jamie Johnson UK book sales are close to breaking the million sales landmark

  • The books have been adapted into a major BBC TV drama which has been running for seven series.

  • Jamie Johnson is screened in 70 countries and is the UK’s most-downloaded children’s TV drama on BBC iPlayer!

  • Author Dan Freedman is part of the Premier League’s hugely successful Primary Stars campaign and has given talks in over 2,000 schools over the last decade

  • An educational universe has been created to deliver meaningful social impact by harnessing the series to support children with literacy, life lessons and English as a Second Language

  • “Unlike any book series written in the world”

    Brad Friedel

  • ““I really believe the Jamie Johnson program has a huge potential.”

    Carmel Kent,

    Head of Educational Data Science, UCL Institute of Education

  • “My students have already gone crazy with the first book. They have been begging to read every recess, lunch, and independent work time opportunity. This is not typical!”

    Virginia Perez, Elementary teacher, East LA

  • "My favorite part of the program is learning new things and playing soccer after school. I think he (Jamie Johnson) in the story is a lot like me."

    Windsor STEM Academy student

  • "I couldn’t believe my eyes when my frustrated non-reader was sitting on the bench after school reading his book instead of playing soccer! Thank you so much…You are speaking to his heart."

    K.Cotter, Parent (Oregon, USA)

  • "Had me flipping the pages faster than lightning"

    Sports Illustrated Kids

Inspiring Reluctant Readers

See this Premier League Primary Stars case study of how Dan Freedman’s Skills From Brazil turned a boy called Harlee into a reader.

Inspiring world-class drama

The Jamie Johnson books have been adapted into a major BBC TV drama which has been running for seven series.

It is screened in 70 countries and is the UK’s most-downloaded children’s TV drama on BBC iPlayer.

Inspiring world-class players

“I almost feel like I am Jamie Johnson now”

Jude Bellingham

Daily Mail article on Jamie Johnson inspiring Jose Bellingham
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